USEFULNESS OF SOCIAL MEDIA IM MARKETING LIBRARY RESOURCES.

     Results showed that Social media is integral to market library resources and services. It offers more than just traditional ways of marketing library services. It allows user to create, connect, converse, contribute, vote and share information. Social media is helpful in accessing information needs of online users and helps libraries to get closer to the users. Different applications of social media are helpful for marketing library services among online community. With the help of Facebook, libraries can advertise their different upcoming events. Libraries can also market their different programs conferences workshops by uploading their videos on the YouTube. They can also share and upload the pictures of different library events and services by using Flickr. Libraries can use Facebook to share the information about their new arrivals and editions of books. RSS and Blogs can be used to market library services among distance learner. With the help of RSS, libraries can republish and syndicate the contents on the Web. Libraries can promote services, collection, events and resources by using social media. Twitter and IM (Instance Messaging) can be used by the libraries to market library reference/research services. Libraries can use Blogs to keep their users current with developments in the field of librarianship. Professional Networking sites, i.e., LinkedIn can be used by the libraries to create professional connections and to market library services among other professionals working in different libraries of the world and can also solicit their ideas and professional experiences. By using social media libraries can spread news about the events in other libraries. By using social media libraries can publicize new acquired material and service alerts. Different applications of social media are useful for libraries for obtaining their patron’s feedback and to ensure the maximum engagement of their users in the production of their products and services. Social media is a fine tool for marketing library services among new generation users and to creating user-centered libraries.

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